YANKELOVICH/HARRIS RESEARCH STUDY (SUMMARY BROCHURE)

This groundbreaking study clearly shows executives' attitudes towards b-to-b media advertising.

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YANKELOVICH/HARRIS RESEARCH STUDY (CD-ROM)

Qty: Price: $19.95

THE CASE FOR SERIES

A set of 10 concise brochures that are a must-have for results-oriented advertisers and salespeople. Each section contains data, research and narrative that makes the case for bold advertising.

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THE CASE FOR SERIES INTRODUCTION

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THE CASE FOR INTEGRATION

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THE CASE FOR MAGAZINES

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THE CASE FOR E-MEDIA

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THE CASE FOR EVENTS

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THE CASE FOR RICH DATA

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THE CASE FOR CUSTOM MEDIA

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THE CASE FOR IMPACT

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THE CASE FOR CONTINUITY

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THE CASE FOR METRICS

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IT PAYS TO ADVERTISE

A concise synopsis of 30 years of research showing that b-to-b advertising increases sales. This booklet is an effective leave-behind for skeptical customers and a quick reference for salespeople.

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B-TO-B MAGAZINES: FIRST READ OF DECISION-MAKERS

A 10-page booklet that documents the influence of b-to-b publications on readers.

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B-TO-B CONVERGENCE: IN PRINT, ONLINE, IN PERSON

An 8-page booklet about integrated media.

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B-TO-B CREATIVE: WHAT MAKES A GREAT B-T-B AD?

A 16-page booklet with examples of effective b-to-b advertising.

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THE POWER IN B-TO-B MEDIA

This series of six case studies shows how advertisers across various industries have used a mix of b-to-b media to promote their brands, generate qualified leads, boost revenues and achieve their marketing goals.

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THE BUSINESS MEDIA PROPOSITION

An indispensable guide to sales and marketing of business media products. This handbook offers relevant data and tactics that speak to the needs of marketers and buyers and covers digital, face-to-face and print platforms.Complete with taxonomy and excerpts from the acclaimed Forrester and Harris studies.

Qty: Price: $10.00

ABM/SISO TRADE SHOW COMPENSATION REPORT 2003

This comprehensive report includes data for 29 organizations with 506 shows that have combined revenues of $859 million and over 1,500 full time employees.

Qty: Price: $995.00

GUIDELINES FOR PUBLISHING IN CHINA

The most comprehensive report on China's magazine market, this 90-page book contains information that you can't find anywhere else. Written by Tom Gorman, whose successful launches include the Chinese version of Fortune magazine, this report contains everything you need to evaluate business opportunities and entry options into the world's fastest-growing economy.

Qty: Price: $495.00

ABM/SISO TRADE SHOW COST REPORT 2004

This comprenhensive report reflects 2003 data and information for 28 organizations representing 197 shows with gross revenues of $458 million.

Qty: Price: $995.00

ABM/SISO Trade Show Cost Report 2005

Qty: Price: $995.00

CM'S BASIC GUIDE TO BUSINESS-TO-BUSINESS CIRCULATION

What goes on in the circulation department? Find out how to increase profitability and productivity by ordering this comprehensive book!

Qty: Price: $90.00

AMERICAN BUSINESS MEDIA'S GUIDE TO BUSINESS PUBLISHING RESEARCH

This 1996 guide to effective research is filled with money-saving and response-building tips from experts. Contents of this 116-page guide include sample questionnaires, glossary, bibliography and an extensive section on research suppliers and studies.

Qty: Price: $29.95

THE DIGITAL ESTATE

This 1996 book by Chuck L. Martin, Jr., explores strategies for competing and surviving on the information superhighway. It includes 100 business etiquette rules.

Qty: Price: $24.95

The Custom Media Experience: Case Studies Exploring Branded Content

An indispensable guide for purveyors of effective custom media programs. This handbook offers case studies exploring branded content and the successful results that can be achieved with custom media. Profiles include companies such as John Deere, Alpharma, Motorola, the SFPE, as well as snapshots on WebMD and Cisco.

Qty: Price: $10.00

ACCOUNTING REFERENCE GUIDE FOR BUSINESS PUBLICATIONS

The concepts put forth in this 12-page guide apply to single- and multi-title publishers. It emphasizes that management must constantly be alert to performance and changes in revenue, costs and profits, and should be able to compare results with industry averages.

Qty: Price: $7.00

CREDIT AND COLLECTION POLICY

This 54-page handbook explains how decisions should be made in the C&C area. It includes guides for measuring the effectiveness of staff performance and workload, DSO calculations and sample forms and letters for performing day-to-day operations.

Qty: Price: $6.50

2005 COMPENSATION SURVEY

This report is a valuable tool in planning and evaluating your company's compensation and benefits structure. This year, 35 companies reported data for 35 job titles. The data is sorted according to region, corporate revenue, and publication revenue.

Qty: Price: $3000.00

ANNUAL REPORT 2004-2005

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BtoB Magazine Supplement: A Century Moving Business Forward

To celebrate ABM's 100th birthday in 2006, BtoB Magazine created a Special Advertising Supplement. This reprint of that supplement heralds the tremendous growth & influence of the BtoB media over the last century and charts the direction it is taking in its next century.

Qty: Price: $FREE

Rich Data Commitment

An updated edition of American Business Media's 2004 "The Rich Data Opportunity," the "Rich Data Commitment" is a guidebook to fee-based business intelligence containing building blocks for rich data development, outlines of successful ventures, suggestions for data personalization, and information on transaction processes.

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2006 ABM Corporate Beneftis Survey Non-Participants

This years survey compares the 2006 data to that of 2004 so one can see where the swings in benefits have occurred during the past two years.

Qty: Price: $600.00

2006 ABM CORPORATE BENEFITS SURVEY PARTICIPANTS

This years survey compares the 2006 data to that of 2004 so one can see where the swings in benefits have occurred during the past two years.

Qty: Price: $300.00

AMERICAN BUSINESS MEDIA: A CENTURY MOVING BUSINESS FORWARD

A coffee-table book celebrating the history of American industry and the media that helped drive it. Never-before-seen stories on major personalities, predictions from media leaders, iconic photos, media milestones and mini-histories pay homage to business media's last 100 years. Makes a great gift!

Qty: Price: $35.00

SURVIVING THE NEXT POSTAL RATE INCREASE...AND BEYOND DVD

A DVD prepared by ABM Washington experts, including postal counsel David Straus, to help members navigate and take advantage of current postal regulations and incentives. Featuring Steve Ennen, ABM vice president of digital business strategies, the DVD — prepared in conjunction with Publishers Press — discusses ways members can use postal regulations and incentives to save copious amounts of money in mailing and sorting.

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2007 MEDIA REVENUE & COST REPORT

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110TH CONGRESSIONAL GUIDE 2008

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B-to-B Meets the Press, Aug 2003

Reporters from USA Today, The Wall Street Journal, Forbes and Advertising Age tell b-to-b media companies how to get press coverage. For editors who want to position themselves as industry experts, this transcript is a must-read.

Qty: Price: $35.00

B-to-B Meets the (Broadcast) Press, Feb 2004

Bookers and producers from CNBC, CNNfn, Fox News, Marketplace Radio and Bloomberg TV talk about how b-to-b execs and editors can get on the air. This transcript contains valuable advice on how to raise your visibility. Purchasers will also receive contact lists for CNNfn and Fox News!

Qty: Price: $50.00

GUIDE TO WRITING FOR THE BUSINESS PRESS

This 256-page book by Patrick Clinton takes journalists through the key elements of writing for the "trades": targeting the needs of a specialized readership, finding the best sources, interviewing effectively and structuring stories in the most effective ways.

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1997 Neal Winners

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1998 Neal Winners

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1999 Neal Winners

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2000 Neal Winners

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2001 Neal Winners

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1997-2001 NEAL WINNERS

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THE BUSINESS SIDE OF BUSINESS MAGAZINES

A brochure that looks at career opportunities in the marketing, production and circulation departments of b-to-b magazines.

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GETTING AHEAD IN THE BUSINESS PRESS

Ten b-to-b editors, nine of whom are former BPEF interns, talk about their careers in this 8-page brochure.

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THE EXCITING WORLD OF BUSINESS MAGAZINES

This brochure gives an overview of b-to-b magazines and explain how they are different from consumer titles. The video follows a day in the life of a business editor.

Qty: Price: $FREE