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Background Campus Compact, a coalition of more than 1,100 college and university presidents – representing some 6 million students – who are committed to fulfilling the civic purposes of higher education, was planning a move from Providence, RI to Boston, MA. Their inventory of publications would not be able to be warehoused at their new location. At the same time, Campus Compact was designing a new web site and wanted to include an online shopping cart for their audience to purchase their books. Their then current ordering process: a form which had to be printed from their web site, filled out and mailed in for processing. They were searching for a quality company who could warehouse their books, set up and host a web shopping cart, process their credit cards, and fulfill their book orders. Since their books were 'precious items' to them, they were searching for the right environment, where customer service and commitment to excellence were part of the company fabric. Other challenges disclosed
Solution After Campus Compact paid one visit to Berkshire's facility in Lenox, MA, they knew that they had found the right company, whom they could trust with their inventory and who had the online solution for ordering of their books: Berkshire's ecommerce solution via e2e-store.com. Their online bookstore satisfies all of the challenges disclosed. Their audience now has the ability to shop by category, to read tables of contents, brief descriptions, and to place orders for immediate fulfillment. Orders are fulfilled within 24 hours. Campus Compact has access to all inventory and order in real time via Berkshire's online reports. With their orders being taken and fulfilled by Berkshire, and with the information at their fingertips, they are now able to concentrate on the challenge of increasing sales! PHARMACO LLC, THE MANUFACTURER OF INVISIBLE VEINS, A SUPPLEMENT TO ADDRESS CHRONIC VEIN INSUFFICIENCIES, I.E. SPIDER VEINS, VARICOSE VEINS, HEMORRHOIDS ETC., WAS FORMED IN 1996 AS A MANUFACTURER AND SALES ORGANIZATION OF THE NATURAL, EFFICACIOUS AND UNIQUE ANTI-AGING SKIN CARE LINE IMMUPURE®. ORDER TAKING AND ORDER FULFILLMENT HAD BECOME A CHALLENGE. Issues Disclosed
e2e-store Solution A customized e2e store was implemented for inVisible Veins. Not only can customers place their order, they also can register for automatic shipments. Customers can manage this autoship information online, adjusting the quantities and schedules to meet changing pill requirements. Orders are processed and shipped within 24 hours of receipt. Credit card transaction processing is immediate and secure; Pharmaco receives its revenue with full reconciliation and accountability weekly. Our Call Center takes calls 24 X 7, handling purchasers who choose to telephone rather than order on-line. As well as taking orders, the call Center also handles various questions via our e2e on-line help screen. They can tell the caller the status of an order, make changes to the automatic shipping information, and provide answers regarding the Invisibleveins product, its ingredients, and its success. The size and weight of the shipping package allowed Berkshire to shop for a much improved shipping solution. We were able to cut the shipping costs dramatically without loosing the ability to track the orders. In fact, the reduction was large enough that they were able to offer their buyers a much reduced shipping charge and, hopefully, encourage more buyers. Problems resolved, inVisible Veins has access to all inventory and order information in real time via Berkshire's online reports. With their orders being taken and fulfilled by Berkshire, and with the information at their fingertips, they are now able to concentrate on the challenge of increasing sales! AN E2E-STORE WAS DEVELOPED TO AID IN THE PROMOTION, ORDER ENTRY, INVENTORY CONTROL AND PRODUCT FULFILLMENT OF JUMPSTART TO GREEN'S START UP PROGRAM FOR THE GROWING "GREEN" MARKET. Issues Disclosed Doug Donovan, the creator of Jumpstart to Green said "there has to be an easier way to go green" as he tried to make sense of the myriad Web sites, countless products and exhaustive books on 'going green.' He added, "I think our generation cares and wants to do the right, 'green' thing. But where do we begin?" Out of that basis grew a new company – and a new notion of what it takes to live a greener life. In 2008, Doug Donovan and his sister-in-law, Allison Donovan, launched Jumpstart to Green. They now needed the backend support for creating their custom kits and selling them online:
e2e-store Solution Berkshire's e2e-store.com addressed all of Jumpstart to Green's initial objectives and allowed them to concentrate on the important 'launch', brand awareness and overall marketing for their new productline of kits. On-line Order Entry: complete e-commerce functionality linked directly to their existing site and integrating directly with available inventory and kits within the warehouse. The site also supports promotional codes for allowing discounts to eligible visitors as well as tracking codes to allow tracking of visits and orders from specific marketing campaigns – an important feature for a new start-up to help in measuring different marketing campaigns. Inventory Management: Because e2e-store tracks available inventory, it can notify Jumpstart to Green when it is running low on any component of their kit, thus allowing them to minimize any site down time due to unavailable inventory. You can't sell what you don't have and as a start-up company, it is even more critical to keep inventory at a low point during the initial launch. Efficiencies Gained e2e-store provides one integrated solution to manage all aspects of Jumpstart to Green's e-commerce program, providing complete accountability of inventory, orders, finances, and marketing campaigns: A CONSOLIDATED E-COMMERCE ORDER ENTRY PORGRAM WAS DEVELOPED FOR THE EFFECTIVE PROMOTION, ORDER ENTRY AND INVENTORY CONTROL OF SAIL MAGAZINE'S PRODUCT STORE. Issues Disclosed Originally, Sail Magazine had an online store being handled by five different vendors: e2e-store Solution Order Entry: e2e-store brought all vendors under one vendor, under one control and one source of accountability. In addition to taking over the various phone lines and all aspects of order entry, e2e-store set up an integrated web site linked directly to their inventory of all products, back issues and buyer's guide, maintained in our own warehouse facilities,. Reporting and Online Database: Since all order entry is done online by one vendor, a dynamic reporting tool enables SAIL to monitor all sales, complete, pending and in-process. The entire order database and reporting structure is maintained by way of a secured web site, with user access controlled by SAIL. All historical data is available through this same secure tool, to utilize for future promotional efforts, as new products are introduced. Efficiencies Gained After listening to SAIL, and learning about all of the components of their program , we developed an integrated e2e-store solution and gained efficiencies in the following areas:
BON APPÉTIT WINE & SPIRITS FOCUS AN E2E-STORE ORDER ENTRY PROGRAM WAS DEVELOPED FOR THE EFFECTIVE PROMOTION, ORDER ENTRY AND INVENTORY CONTROL OF THE SIX WINE AND SPIRITS FOCUS EVENTS OF BON APPETIT MAGAZINE. Issues Disclosed Originally, Bon Appetit's main source of order entry for ticket sales was by mail and telephone. With no e-commerce activity, they needed an integrated Internet solution that would not only encompass their traditional methods, but also incorporate a web version of information and integrated ordering tools for each of their venues. Also, the need to relay immediate updates about each venue was a cumbersome task, and delayed and incomplete reporting activity made it much more difficult to make any necessary last-minute decisions to help boost ticket sales. e2e-store Solution Order Entry: In addition to taking over the phone line and all aspects of order entry, we set up an integrated web site linked directly to their existing promotion page, for the sale of tickets and requests for up-to-date information. We also modified the operator-scripted environment to be web-based, for easy integration of the system with available ticket inventory. Additionally, Bon Appetit has access to these secure sites to monitor all information being relayed to their clients and to assure the accuracy and timeliness of the information. Built into the online and operator versions are all the "bells and whistles" one would expect with online entry, including order confirmation at time of entry and email confirmation along with all pertinent tracking and accounting information. Reporting and Online Database: Since all order entry is done online, a dynamic reporting tool enables Bon Appetit to monitor ticket sales in real-time, right up to the night of the event. The entire order database and reporting structure is maintained by way of a secured web site, with user access controlled by Bon Appetit. All historical data is available through this same secure tool, to utilize for future promotional efforts within the same market. Efficiencies Gained Through our combined efforts, we have developed an integrated e-commerce solution with e2e-store, and gained efficiencies for Bon Appetit in the following areas:
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